Textile major Arvind will be partnering with JCB to offer co-branded industrial protective wear to tap into the fast growing occupational safety and health (OHS) market in India. Arvind Ltd. NSE 0.20 % that has a Rs 600 crore advanced materials division, will utilize the earth moving equipment major’s distribution network to offer protective wear that will cater especially to sectors like oil & gas , chemicals and construction.
“The market for protective industrial wear is largely unorganized in India but is growing at a rate of 15% per year,” Ashish Kumar, CEO of the advanced materials division at Arvind, Arvind Envisol, told ET. “The partnership will be a first of its kind to offer co-branded protective wear and industrial uniforms for India’s workforce,” Kumar said.
The product offering that includes coveralls, dungarees rain wear etc., will be made available through Arvind and JCB India’s distribution network and point of sale locations across the country. It will make up for around 45% of its advanced materials division.
“At JCB, safety is not just restricted to our machines at construction sites but is an overarching philosophy,” Vipin Sondhi, MD, JCB India said. The growing demand for safety-compliant and industrial informs in India is pushing the annual growth of the Indian market for such products at 15%, outdoing the global demand at 7%. Stringent government norms and growing awareness about safety regulations is adding to the rise in demand.
Globally, the market for industrial protective wear is worth 10 billion dollars while in India it is pegged around Rs 5,000 crore but remains unorganized. Also, a large part of the protective equipment for industry is imported. Although, foreign apparel brands like Wrangler as well as US-based Cintas Corporation, have been trying to penetrate this market, the unorganized nature has made things rough for them.